My interest in packaging took full form in this personal project. Going through sketches I was influenced by origami, not only as creating form but simplifying the production process. The bottom of the package is a square piece that folds to form the bottom half of the box.
Audience: Young Adults ages 14-24
Concept: A package re-design to match Sony’s new brand image, Make.Believe, will re-engage Sony as a top brand. This style combines modern graphics and photographs. The packaging engages users from the outside in and is reusable.
Jones Soda Ad
Being a fan of Jones Soda I did a copywriting project higlighting their uniqueness.
Audience: College Students 18-24
Concept: Jones Soda is small in the market. They differentiate themselves mainly by their picture packaging. This ad series will convince college students that Jones Soda will be an easy way to do something different during their everyday habits, and an easy way express their individuality.
American Girl Mailer
When an American Girl Store opened in Columbus (OH) I, like many owners of American Girl Dolls, was excited. I thought it presented a great opportunity to inform and reward, local, loyal customers. From this I did a personal mailer project.
Audience: Girls age 5-10
Concept: The idea behind this mailer is to create a piece that girls would hold on to and want to display. This led to a paper-doll format. On one side is all of the current historical dolls with their name and dates. The other side gives a summary of all the products and services American Girl provides. The total length is 5 ft. long because the thought is that girls would hang this up in their bedroom.
(photos from American Girl website)
Bicycle Playing Card Catalogue
Bicycle Playing Cards produces much more than people realize. They produce multiple card decks (in-house and in partnership with popular artists), apparel, game accessories, game info, and produce custom playing cards in partner with Zazzle. My layout design project lead to a great way all of these things and other card interests could be put together to reacher their audience further.
Audience: Card Enthusiasts ages 18+
Concept: An addition to Bicycle Playing Card products would be to send out a yearly catalogue. This catalogue would feature a specific style and a collectible card deck and (card and catalogue) tuck every year. The catalogue is based on the card deck. Each subject is split into the four suites, and the grid is based on the card shape. In these spreads Spades are card decks, and Hearts are featured artists (ex. illustrator Alexi Gordo Hostau on his Bubblegum Monsters.)
(official Bicycle, Alexi Gordo Hostau, and original photos)
(official Bicycle, and Alexi Gordo Hostau body copy)
Rubber Duck Packaging
Audience: ages 3+
Concept: The rubber duck has become an icon in American culture. This exercise was to elevate the status of this classic toy on store shelves and capture the attention of children. With the rubber duck shape being an icon I really wanted to emphasize it in (as) the package, versus the traditional squares and rectangles. In addition keeping the package surface uncluttered emphasizes the icon image as well. With children in mind I kept the package size tight to fit easily in children hands (and as added protection for the duck inside). The well made package also doubles as an additional "rubber" duck.
First Typeface - "Doubled Lined"
Concept: The original idea for this typeface came from the brainstorming that included my Fresh Typeface. The dual lines I started with in brainstorm sketches represented the two main ingredients in lemonade. Now the typeface, with its integrated white space, gives a new look to the double line.
Second Typeface - "Fresh"
Concept: This typeface was created for a summer time drink based on lemonade. The inspiration for the typeface comes from the lemon wedge shape and the "sharpness" taste of lemonade.
Third Typeface - "Garage"
Concept: This font was based on the sharp and round shape of metal.
Music Store Re-Brand
The Loft Violin Shop Re-Brand
For most of my school career I was in Orchestra class. I enjoyed the audio side of creativity and was happy to choose the Loft Violin Shop as my focus for one of my class re-branding projects.
Audience: Young Orchestra Players ages 7-12
Concept: The Loft Violin Shop is the only store in Columbus, OH that specifically caters to orchestra players. While their store and customer service is very personal they do not have good branding and design. A re-branding and new design is a good way to begin reaching out and keeping children into classical music.
Jolly Time Popcorn Boxes
These boxes are the result of my first packaging practice. Food packaging is especially competitive and the current packaging for Jolly Time Popcorn is not up to competing. After researching the company I found their story to be inspiring. They are the very first American popcorn company, are still family owned and operated, are partnered with the same families of farmers, and just recently celebrated their 100th birthday. As part of their birthday celebration Jolly Time re-designed their website and it looks wonderful. A re-design of their packaging can complete the updated look of their brand.
Concept: The inspiration for the box design came from the traditional red and white popcorn boxes. With Jolly Time being the oldest popcorn company I felt that a traditional influence and a modern graphic style would connect the company and the market place. To make the box stand out from the competitors I also put a slight angle to the box. I also simplified the amount of detail. The boxes open from the top, and each flavor still has its identifying color. The copy on the back of the boxes comes from the current box and Jolly Times website. On the website each of the flavors of popcorn has their own copy that puts a personality to that flavor. I really enjoy the copy and think it would add a special something when customers see it on the box.
(copy from Jolly Time)
Audience: ages 8-12
Designers: Logan Hamblin, Chelsae Stevens, Tai Yee
Concept: For this team project we created an imaginary organization and brand, Tech Quest.
The mission of Tech Quest is to encourage children to explore technology outside of entertainment. Tech Quest partners with local schools and science museums to bring technology based career booths/activites to children at school.
The campaign includes school handouts with activities to engages children before the main event and get the information to the parents. From there the parents and children can go to the Tech Quest website. They can learn more about the event and learn about the Tech Quest app. The app contains a series of mini games for each career.
Spreading Ideas Campaign
TED Mulit-media Campaign
This is an educational project focusing on how to make one idea into different forms.
Audience: Young Adults ages 18-30
Concept: This campaign is based on TED’s “Ideas worth spreading.” A simile between ideas and an epidemic creates an engaging feeling of the sublime.
- Magazine Ad
- TV Ad: The TV ad is 20 seconds long and is similar to warning messages, but with out the warning audio.
- Confetti: The (biodegradable) confetti shows how ideas can go anywhere, and like air you can't shut them out. Each piece of confetti would have a different TED topic printed on them.
One of my favorite mediums is colored pencil. These are all done with colored pencil on canson paper. They are all personal exercises, most are done from photographs from the internet. The lion is based on a lovely photo from Fine Art America.
- Otto (bulldog mix/portrait for friend)
- Red Eyed Tree Frog
One of my favorite mediums is paint. I mostly work in oil, with acrylic here and there. My style leans more toward smoothed and blended, though I greatly admire rougher techniques. All of the paintings here are done in oil.