My interest in packaging took full form in this personal project. Going through sketches I was influenced by origami, not only as creating form but simplifying the production process. The bottom of the package is a square piece that folds to form the bottom half of the box.
Audience: Young Adults ages 14-24
Concept: A package re-design to match Sony’s new brand image, Make.Believe, will re-engage Sony as a top brand. This style combines modern graphics and photographs. The packaging engages users from the outside in. As the consumer opens the top the bottom of the box folds out to heighten the display of the headphones. The box is easy to re-fold and use again or the bottom of the box can be used as a poster.
Being a fan of Jones Soda I did a copywriting project higlighting their uniqueness.
Audience: College Students 18-24
Concept: Jones Soda is small in the market. They differentiate themselves mainly by their picture packaging. This ad series will convince college students that Jones Soda will be an easy way to do something different during their everyday habits, and an easy way express their individuality.
When an American Girl Store opened in Columbus (OH) I, like many owners of American Girl Dolls, was excited. I thought it presented a great opportunity to inform and reward, local, loyal customers. From this I did a personal mailer project.
Audience: Girls age 5-10
Concept: The idea behind this mailer is to create a piece that girls would hold on to and want to display. This led to a paper-doll format. On one side is all of the current historical dolls (2013) with their name and dates. The other side gives a summary of all the products and services American Girl provides. The total length is 5 ft. long because the thought is that girls would hang this up in their bedroom.
(photos from American Girl website)
ECDI B2B Directory
Economic & Community Development Institute B2B Directory
Audience: ECDI Clients
ECDI introduced a B2B Directory for their clients' businesses. Here clients can expand their web presence and find other ECDI clients they may want to work with.
Concept: For the new logo, I kept to a clean block style to match the current brand style. To keep the tie-in with the ECDI logo, I incorporated the arrow element that connects most of their branding. Because the directory is mainly for ECDI clients, the infographic describes the benefits of being part of the directory.
Music Store Re-Brand
The Loft Violin Shop
For most of my school career I was in Orchestra class. I enjoyed the audio side of creativity and was happy to choose the Loft Violin Shop as my focus for one of my class re-branding projects.
Audience: Young Orchestra Players ages 7-12
Concept: The Loft Violin Shop is the only store in Columbus, OH that specifically caters to orchestra players. While their store and customer service is very personal they do not have good branding and design. A re-branding and new design is a good way to begin reaching out and keeping children into classical music.
Economic & Community Development Institute Postcard/Flyer & Large Banner for the Easton Farmers Market
In 2015, ECDI was a sponsor of the Easton Farmers Market in Columbus, Ohio. ECDI and several of ECDI clients had booths at the market to promote their businesses. What ECDI needed was a flyer/postcard and a banner designed to match their brand standards and promote their cause.
Tech Quest Brand
Designers: Logan Hamblin, Chelsae Stevens, Tai Yee
Audience: ages 8-12
Concept: For this team project we created an imaginary organization and brand, Tech Quest.
The mission of Tech Quest is to encourage children to explore technology outside of entertainment. Tech Quest partners with local schools and science museums to bring technology based career booths/activites to children at school.
The campaign includes school handouts with activities to engages children before the main event and get the information to the parents. From there the parents and children can go to the Tech Quest website. They can learn more about the event and learn about the Tech Quest app. The app contains a series of mini games for each career.
PROTREK Brand & Campaign
Designers: Conner Luft, Tai Yee
Audience: Adults ages 18-30
Concept: PROTREK is a propane based fuel I designed and created a mock-campaign around with another designer. In this case the brand is attached to the ExxonMobil name. The campaign to get the word out about the pros of propane includes a website, app, mailer, and video.
The logo is based on the molecular formula for propane, C3H8. C=lines H=end points
The app connects to Instagram to allow consumers to share their journeys while promoting PROTREK.
The video storyboard follows a persons map location. Each location is matched with a benefit of PROTREK and propane. The voice-over would be as follows - "Everyone takes a different trek through life. You choose your own car, your own road, and your own partners. So why let gas stations choose what to put in your car for you? Protrek is about providing the alternative fuel propane to you and others on the road. Find out how propane can make your trek cleaner, safer, and cheaper. Spend your trek with us."
First Typeface - "Doubled Lined"
Concept: The original idea for this typeface came from the brainstorming that included my Fresh Typeface. The dual lines I started with in brainstorm sketches represented the two main ingredients in lemonade. Now the typeface, with its integrated white space, gives a new look to the double line.
Second Typeface - "Fresh"
Concept: This typeface was created for a summer time drink based on lemonade. The inspiration for the typeface comes from the lemon wedge shape and the "sharpness" taste of lemonade.
Third Typeface - "Garage"
Concept: This font was based on the sharp and round shape of metal.
I have a growing interest in photography. Here are just some of my photos.
One of my favorite mediums is colored pencil. These are all done with colored pencil on canson paper. They are all personal exercises, most are done from photographs from the internet. The lion is based on a lovely photo from Fine Art America.
- Otto (bulldog mix/portrait for friend)
- Red Eyed Tree Frog
One of my favorite mediums is paint. I mostly work in oil, with acrylic here and there. My style leans more toward smoothed and blended, though I greatly admire rougher techniques. All of the paintings here are done in oil.